BRAND
This guide is meant to help you understand our strategy and decisions, and provide a foundation to build upon. We will add to this as we bring Parker Economic Development to life over the coming months and years.
Brand Strategy
At our core, Parker Economic Developement is enhancing Parker through investment and collaboration. We are creating safe and beautiful spaces for public benefit. Parker Economic Development is proactively encouraging the right type of growth in the right areas. Lastly, we are flexible and entrepreneurial in identifying opportunities and solutions.
Community Rooted
P3 is rooted in community and advocating for investment that benefits the entire city.
Collaborative
P3 works to create a dialogue between residents and developers to ensure community wants and needs are represented in developments.
Entrepreneurial
P3 encourages new businesses to think outside the box to enhance and maintain the high quality of life in Parker.
Professional
P3 staff members are experts in urban renewal and are dedicated to building relationships between residents and businesses.
Approachable
P3 opens the door for transparent relationships and honest dialogue.
Positive
P3 is ensuring a bright future for Parker by making long-term investments to progress the Town.
Logos
Standard Logo
Logo for Dark Background
Templates
Below are templates that capture Parker Economic Development's approachable and professional brand standards.
Powerpoint Template (.pptx)
Letterhead (.docx)
Fonts
All fonts are san-serifs. They are confident, strong, and official. Yet, they have a few small quirks that make them approachable and friendly. Use it small for navigation, links, and buttons, and use it for large primary headers. Download the Rubik Font here.
For Designers
For Email, Powerpoint and Word Documents
Colors
The mix of blues with an accent of green and plum are contrasted with a modern gray. This reflects the progressive nature of P3. The predominant color that acts as a base for the color palette is Pantone 7477 CP. The primary colors are the bursts that direct the eye to important notifications and moments of functionality. The supporting colors are there when your design needs some variation in order to work.
Primary Colors
PANTONE 7477 CP
CMYK 87 | 60 | 48 | 32
RGB 36 | 76 | 90
#244C5A
PANTONE 7495 CP
CMYK 33 | 10 | 83 | 21
RGB 148 | 157 | 66
#949D42
Secondary Colors
PANTONE 683 CP
CMYK 25 | 96 | 7 | 38
RGB 126 | 51 | 90
#7E335A
PANTONE 2428 CP
CMYK 1 | 49 | 89 | 3
RGB 220 | 134 | 51
#DC8633
PANTONE 7401 CP
CMYK 0 | 4 | 38 | 0
RGB 243 | 224 | 161
#F3E0A1
Icons
Use icons to visually support content and help audiences comprehend complex ideas. Below are a collection of our favorites, download the complete folder for all. Can be used for presentations, web, and printed marketing materials.
Photo & Video
Imagery representing Parker Economic Development should be inspiring, genuine, and interesting. Photographs highlight details of the community to make the viewer feel like they're a Parker local. The images we share through photo and video indicate the momentum and collaborative spirit of Parker Economic Development. Follow the link below to our Flickr photo library or video library for the full, ready-to-use selection.